Thursday, 5 February 2015

Studio Brief 1 - Critical Analysis: Context & Chronologies: Essay Draft 1

Essay: Draft 1 (so far)

“I cant live without my phone” - A study into the global effects of advancing technology and it’s direct impact on today’s society.

There has been more technological improvement in the last 50 years than in the previous 5,000” (Bowman, 2010) and it is a struggle to remember what life was like in society before mobile phones, tablets, laptops and before the Internet became readily available for the everyday person. “The devices we use change the way we live much faster than any contest among genes” (Wu, 2014), therefore how has this huge impact affected us on a direct level and what are the implications of being exposed to such a vast array of new technology now at our fingertips? Many of us refuse to confront the impact these advances may be having on our lives and choose to ignore the underlying/hidden relationships we are beginning to grow with the products of this technology. “I can’t live without my phone” is something we aren’t short of hearing in society and poses the question: how much are we becoming reliant on technology today and are we really at a point where we are unable to get by without it?

Education has benefitted greatly from technological advancements mainly due to the large wealth of knowledge now accessible to us thanks to the Internet and online resources. Students are able to research and pursue their interests a lot easier, more efficiently and at a much lower cost by way of online learning, online courses and even full/part time degree programs. Distance learning has meant that foreign students are now able to study in their home country whilst still receiving the high level of education available in leading developing countries such as the UK and America, without having to make the costly and daunting move across seas.

Student education would often suffer because of a schools limited budget and resources. With online learning and connectivity, schools and their students are able to stay up-to-date with the leading curriculum in their country by staying connected to other schools, teachers and students and are also able to attend online seminars at other institutions from the convenience of their own classroom. This increase in technological education has seen a rise in new job opportunities. Accessible education, learning and knowledge has meant there are an increasing number of doors open for anyone wishing to pursue a certain career, change careers or learn a new skill in their spare time, increasing their employability.

It was not too long ago that keeping in touch with friends and relatives that we did not see on a day-to-day basis was something extremely difficult to maintain and quite impersonal. Communication as a whole has been one of the main benefits from the advancing technology on our planet, becoming a much more personal experience with the likes of social media outlets, mobile phones, email and the introduction of the iPhone face-time and Skype applications meaning we can see and talk in real time with someone on the other side of the world. These advancements in communication have meant that owning a device with this technology has become more popular, therefore more common and cheaper, meaning more and more people across the world are able to afford to stay connected with each other.
Businesses can now appeal to, employ and connect with employees in company outlets all around the globe instead of just in their local area. This is the same with customer bases, as once the business has expanded into online territory; customers are able to access the company and products, increasing growth, success and overall customer service of the business.  

Despite technology having played a large part in many of the ecological issues we face today, advancing and improving technology has meant that we can now aim to reverse a large amount of these negative impacts on the planet.
Green technology such as wind and water turbines as well as solar panels have helped us invent and apply renewable heat and energy resources, cutting down on the use of fossil fuels. Technology has also helped make a huge ‘go green’ environmental movement across most large countries possible, by enabling people in their households to control the waste they produce and monitor their carbon footprint and recycle material they use on a day-to-day basis.
Agriculture has benefitted from improvements in technology, allowing a “small number of people to grow vast quantities of food in a short period of time with less input” (Ramey, 2012). This has meant a higher return for local and small time farmers who have managed to match and supply the growing demand for fresh produce over the years. Agriculture has also gained thanks to the manufacturing of fertilisers to help keep destructive insects and pests at bay, and genetically modifying crops to meet the demands of the consumer and producing healthy and quality yields all year round.

Healthcare has seen its fair share of benefits from the advancement in technology, not just from the indirect advancements in the science behind certain treatments and conditions but on a more direct level in which we have access to on a day-to-day basis. With healthcare information readily available and accessible to people in their homes on personal devices such as mobiles and laptops, information about certain conditions can be addressed and assessed by someone experiencing them at that present moment, instead of having to wait to be seen by a professional. There is now a wider range of healthcare help available especially in the UK, such as NHS direct, healthcare call centres and out of hours services. Doctors and hospitals are able to keep patient records up to date on an online database, so that the medical history of a patient can be accessed at any time, reducing the risk of incorrect treatment and building a clearer picture of what the patient needs from their history of illness, vaccinations and operations etc.

Communication with healthcare professionals, such as doctors has also improved. With many practises now automated, patients can receive the care they need at a much quicker pace resulting in a much smoother, less stressful environment for the patients. Technology has enabled doctors themselves to be able to contact specific professionals in the field anywhere in the world for advice, or read textbooks dedicated to the practice for consultation of certain conditions– should they need a second/third opinion on what is the best diagnosis to give or treatment to administer.
Technology has meant that the accumulation of medical research across the world has enabled experts to advance healthcare, treating more and more people directly and more effectively, thus bringing what was once was inaccessible treatments, right to the person in need.

Some advances and improvements in modern technology have clearly helped shape our lives for the better and had many positive impacts across the world in areas of business and productivity, science and healthcare, education and the environment. However ‘careful examination of history reveals that the rate of technological change actually accelerates over time. Due to this exponential rate of improvement, we are actually only seeing the beginning of disruptive, transformational changes in technology’ (Bowman, 2010). There are many negatives to the advancements of technology, some of which we choose to ignore or are not conscious of in our every day lives.

Technology has had such a major impact on the way we communicate and interact with one another in all aspects of our daily lives. Instead of the need to make arrangements to meet each other in person in order to speak to one another and stay in touch, we now have the ability to do this using an electronic device such as mobile phones, tablets and laptops.
This has meant that people are increasingly becoming dependant on ease of using these devices and “have forgotten about the basic principles of being human” (Robinson, 2011).
This lack of physical face-to-face interaction on a very basic level has meant that people are becoming increasingly isolated, relying on external devices as their tool for communication instead of meeting people in person as much as they would have before these devices and methods of electronic communication were so popular.

This reliance on technology means that many people experience a high level of pressure to keep up with the demands of social networking and also have a high level of anxiety, leading to a rise in depression when the desired level of attention from peers, colleagues and/or family members is not received. “Technology is not just serving us, but in ways changing us as well” (Lund, 2012). This has played a large part in young adolescents lacking the basic social skills and confidence needed in order to form their own identity at a young age and when making important decisions about their lives and future.

“Our phones and tablets have become weapons of mass distraction” (McFedries, 2013) and are the underlying reason for the many issues we face as a distracted society. Having such easy access to the wide array of communication such as social media sites, texts and email, means that more and more people are becoming addicted to this way of communicating with each other and find it hard to concentrate on the present due to constantly checking their mobile phone. A survey carried out in America throughout 2014 showed that 90% of all adult Americans have a mobile phone, 67% of which “find themselves checking their phone for messages, alerts, or calls – even when they don’t notice their phone ringing or vibrating” (Mobile Technology, 2012). “According to data recorded in 2012 by Pew Research Group, 29% of cell owners describe their cell phone as “something they can’t imagine living without” (Oberlander, 2014) and although this is something we are not short of hearing in society, it is clearly an issue when we have become so reliant on a piece of technology for our much needed human interaction and communication.

With mental health issues becoming more apparent with the stresses brought on by direct advancing technology, it is not surprising that there are also physical health implications as a result as well. With more people choosing to use technology as way to communicate and interact with one another, less people are venturing out of the comfort of their own homes when there is little need too, therefore are not receiving the level of exercise that they need. Technology and entertainment as well as communication devices, has meant that more of us spend our time watching TV, playing video games and talking to friends online, than we do being active or physically socialising. This developing behavioural pattern and need to stay continuously connected and entertained, has also led to environmental issues. While there is an active effort being made by leading technological companies to create electronic devices and products that are more environmentally friendly, energy usage is still the highest it has ever been simply because people want to keep their devices on in order to stay constantly connected.

With new technology comes an increase in consumerism in our society and a demand for upgrades of our systems and products. More of our money is being spent on replacements causing out-of-date products to be disposed of in a majority of un-environmentally friendly way.
Technology has ultimately made it easier and more affordable to buy a new upgrade than it is to repair our old products, keeping people in line with the advancements in technology, but ultimately feeding our need to have the latest in technology and in turn feeding the increase in pollution and waste. 'Our will-to-comfort, combined with our technological powers, creates a stark possibility. If we’re not careful, our technological evolution will take us toward not a singularity but a sofalarity. That’s a future defined not by an evolution toward superintelligence but by the absence of discomforts' (Wu, 2014).


Bibliography

Visual Examples (for discourse analysis):

Fig.1, Klarenbeek, J. (2013) ‘Passive’ [poster] A.U.S., Positive Posters. Available from:
<https://www.behance.net/gallery/11314027/Positive-Posters-design>.

Fig.2, Luchi, F. (2012) ‘Digital Jailhouse’ [illustration] B.R.A., Go Outside Magazine.
Available from: <https://www.behance.net/gallery/3790149/Go-Outside-Magazine-Jailhouses>.

Fig.3, Thibault, A. (2013) ‘Cops vs Hackers’ [illustration] U.K., Readers Digest.
Available from: <http://sebastienthibault.com/READER-S-DIGEST-Cops-Hackers>.

Fig.4, Peitersen, M. (2012) ‘Art Meats Technology – The Anatomy of Gadgets’ [illustration] D.N.K.
Available from: <http://madspeitersen.com/4x3rlk1ufbwpsrxun4a4xs9bgc0kvd>.

Fig. 5, Holcroft, J. (2012) ‘Apps’ [illustration] U.K. Available from:
<http://johnholcroft.com/portfolio7.html>.

Fig.6, Gerrell, S. (2013) ‘Neuromorphic Computing’, [illustration] U.K., The Economist. 
Available from:
<http://www.economist.com/news/science-and-technology/21582495-computers-will-help-people-understand-brains-better-and-understanding-brains>.



Internet Sites:

·    Bowman, J. (2010) ‘The Lightning-Fast Pace of Technological Advancement.’ [Internet] U.K., Daily Reckoning. Available from: <http://dailyreckoning.com/the-lightning-fast-pace-of-technological-advancement/> [Accessed 20th November 2014].

·    Wu, T. (2014) ‘As Technology Gets Better, Will Society Get Worse?’ [Internet] U.S.A., The New Yorker. Available from: <http://www.newyorker.com/tech/elements/as-technology-gets-better-will-society-get-worse> [Accessed 20th November 2014].

·    Ramey, K. (2012) ‘Impact of Technology on Society’ [Internet] U.K., Use of Technology. Available from: <http://www.useoftechnology.com/technology-society-impact-technology-society/> [Accessed 28th December 2014].

·    Bowman, J. (2010) ‘The Lightning-Fast Pace of Technological Advancement.’ [Internet] U.K., Daily Reckoning. Available from: <http://dailyreckoning.com/the-lightning-fast-pace-of-technological-advancement/> [Accessed 20th November 2014].

·    Robinson, M. (2011) ‘Where Do We Draw The Line?’ [Internet] U.K., WordPress. Available from: < https://writing4media.wordpress.com/2011/11/09/where-do-you-draw-the-line/> [Accessed 21st November 2014].

·    Lund, B. (2012) ‘Retail Conundrum – Looking Up?’ [Internet] U.K., Global Toy News. Available from: < http://www.globaltoynews.com/2012/09/retail-conundrum-looking-up-.html> [Accessed 3rd January 2015].

·    McFedries, P. (2013) ‘We’re Being Driven to Distraction by Clamorous Computing’ [Internet] U.K. Available from: < http://spectrum.ieee.org/computing/embedded-systems/were-being-driven-to-distraction-by-clamorous-computing> [Accessed 21st November 2014].

·    Mobile Technology Fact Sheet. (2012) [Internet] U.S.A., Pew Research Centre. Available from: < http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/> [Accessed 3rd January 2015].

·    Oberlander, J. (2014) ‘The Trouble With Technology’ [Internet] U.S.A., The Register. Available from: < http://www.omahacentralregister.com/780/opinions/the-trouble-with-technology/#prettyPhoto> [Accessed 20th November 2014].

·    Wu, T. (2014) ‘As Technology Gets Better, Will Society Get Worse?’ [Internet] U.S.A., The New Yorker. Available from: <http://www.newyorker.com/tech/elements/as-technology-gets-better-will-society-get-worse> [Accessed 20th November 2014].


Books:

The Technological society.  /  Ellul, Jacques  (1967)
Cell phone culture: mobile technology in everyday life.  /  Goggin, Gerard  (2006)
Future imperfect: technology and freedom in an uncertain world  /  Friedman, David  (2011)
The singularity is near.  /  Kurzweil, Raymond  (2006)
Tomorrow's people: how 21st century technology is changing the way we think and feel.  /
Greenfield, Susan  (2003)
Mind change: how digital technologies are leaving their mark on our brains.  /  
Greenfield, Susan  (2014)
Future minds: how the digital age is changing our mind, why this matters and what we can do about it.  /  Watson, Richard  (2010)
Being digital.  /  Negroponte, Nicholas  (1996)
The perils of progress: the health and environment hazards of modern technology and what you can do about them.  /  Laura, Ron  &  Ashton, John  (1999)
The internet and society.  /  Slevin, James  (2000)
Brave New World / Aldous Huxley